MOK started with a simple idea: to create the perfect Body Top.
An everyday essential that every girl needs—yet always came with problems: uncomfortable fabrics, transparency, shrinking, or poor fit.
So we designed one that solves it all: soft cotton with Lycra for flexibility, double-layered for confidence, and crafted with timeless basics that feel as good as they look.
MOK is more than clothing—it’s comfort, quality, and style without limits.
MOK – Style Without Limits
MOK began with one simple idea:
to create the perfect Body Top—comfortable, non-transparent, and timeless.
From that first piece, our journey started.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.
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