About

Everyday Luxury had to begin somewhere

The story

MOK started with a simple idea: to create the perfect Body Top.An everyday essential that every girl needs—yet always came with problems: uncomfortable fabrics, transparency, shrinking, or poor fit.So we designed one that solves it all: soft cotton with Lycra for flexibility, double-layered for confidence, and crafted with timeless basics that feel as good as they look.MOK is more than clothing—it’s comfort, quality, and style without limits.MOK – Style Without Limits

The begining

MOK began with one simple idea:to create the perfect Body Top—comfortable, non-transparent, and timeless.From that first piece, our journey started.

2010

Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.

2014

Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York. 

2018

Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America. 

Several decades late

Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.